Tuesday, November 18, 2008

If NPR can reinvent itself...

The American Journalism Review recently ran a story about NPR's transition from radio-focused to online multimedia-focused. They're sending journalists through a five-week intensive training program to teach them skills for producing for the web.

NPR is just about the last media organization I would expect to "get it," but if they can realize the need for a shift toward new techniques, why aren't certain others quick to jump on board too?

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