Most of the headlines on USAToday.com seem to quickly and clearly describe the stories they link to. Once you click on the stories, some headlines are slightly or significantly different than the ones on the homepage.
One such headline on the main page is "McCain, Obama eye Midwest," while the actual article headline is "Candidates campaign in Midwest days before election." I would say the article headline more clearly describes the story, but the one on the homepage may be better for search engine optimization, which should be the other way around.
Most of the headlines are plain but descriptive.
The best one I saw was "Rifle maker bounces boss who supports Obama," which is the same on the homepage and story page. Or, if you prefer the familiar cheesy newspaper headlines, try "Tricks and treats await unsuspecting travelers," Which links to "Trick or treat: Numbskull frights, impish delights await the unsuspecting." Not well optimized but I suppose it's clever.
Overall, I'd say the headlines are effective but could be better suited for SEO (and for those of us with low cheesiness tolerances...).
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1 comment:
Good analysis... and you're right on the one being "backwards" when it comes to SEO.
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