Magnum's blog has yet another good analysis of the challenges of producing multimedia content for the web versus for TV or other platforms.
It's tough to produce high-end pieces that run well online due to bandwidth considerations.
So even if you have really good content, you still have to keep in mind where it will end up online and how well the viewer will actually be able to view it. If it runs slowly, chances are visitors to your website won't stick around to be impressed.
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